Focus on Succeed in ​Living: Efficient, ​Clear, and Impactful ​BioDiversity Inventory ​and Transparent ​Digital Assets

At our core, we shift the focus from ​carbon to what truly matters: the Living. ​By promoting ecological inventory linked ​to blockchain for certification and ​authentication, we provide an efficient ​and forward-thinking method for ​measuring biodiversity. Our innovative ​approach helps partners save time and ​money while anticipating future EU ​environmental regulations.

Experienced in creating urban micro-forests through ​participatory planting events, I assist businesses, ​municipalities, and campuses in their transition efforts by ​uniting employees, residents, and students in educational ​and inspiring experiences. My forest projects start from 100 ​square meters, are resilient, adapt to climate change, and ​become self-sufficient in water and maintenance after ​three years. Utilizing the Miyawaki method, a bio-mimetic ​approach, I achieve these ambitious goals. The forests I ​create hold significant environmental value, and the ​collaborative planting process adds an essential human ​and societal dimension.

Since 2021, committed to acting for positive impacts on ​sustainability and climate change:

• Project leader: for the emergence of Urban Micro-Forests in ​Marseille city center, France (“Forever” project), as well as ​collaborative events of well-being and inclusion for citizens.
  
• Member of JCI France : Junior Chamber International, commonly ​referred to as JCI, is a non-profit international non-governmental ​organization of young people. It has members in about 124 ​countries, and regional or national organizations in most of them. ​JCI organization offers an avenue for individual development and ​cross-cultural understanding through opportunities like ​volunteering, training, organize international events. Mission : To ​provide leadership development opportunities that empower ​young people to create positive change.
  
• Facilitator of the Climate Fresk: open to the general public. The ​workshop teach how climate change works, and empower people ​to take effective action as a citizen.
  

Specialized on transforming unstructured sales functions ​from ad hoc side projects to systematic proactive ​approach. Also senior advisor at worlds largest cleantech ​scaleup promoting sustainability wedonthavetime.org. ​Been external consultant/advisor/scout to US-based ​global Techstars incubator, ALMI (Swedish government ​small company supporting body), Investors such as ​DigitalWell ventures and Saltodigital VC). My "Nordic ​consulting coverage" has over dozen startups,scaleups ​and established companies since 2018 from Cleantech, ​Regtech,Fintech,Healthtech, Edtech,Analytics, Salestech ​internationally. Currently living in Stockholm, Sweden. ​Fluent with Swedish, Finnish and English with

conversational Spanish and French as well.

An Associate Professor at Oulu Business School and an ​Adjunct Professor of Marketing at the Faculty of Agriculture ​and Forestry, University of Helsinki. From August to ​December 2023, he served as a visiting scholar at the ​Weatherhead Center for International Affairs, Harvard ​University. During his time there, he explored the ​transformative role of blockchain technology in social ​movements and its impact on corporate ethical strategies ​and global branding. In this project, he leverages blockchain ​platforms such as Solana and Arweave to develop ​innovative tokenomics and create a permanent, ​decentralized marketing intelligence system. This ​decentralized system will specifically focus on documenting ​and promoting biodiversity efforts, ensuring transparency ​and lasting recognition of the initiatives undertaken. He is ​also a founder at DeTrusLab.

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